THE IDEA SWEEP
This is where everything changes.
Every project starts with the Idea Sweep. A deep-dive session were we mine what you actually need. We strip back what isn’t working, challenge assumptions, work through the noise, define the core idea and set a clear direction forward. What’s not working, what’s being overcomplicated, what’s missing and what the idea actually needs to be.
You leave with:
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A CLEAR CONCEPT DIRECTION
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SHARP PRIORITIES
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WHAT TO STOP DOING
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WHAT TO BUILD NEXT
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A TON OF CONFIDENCE
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AND A PLAN YOU CAN ACTUALLY MOVE WITH
£XXX
If you choose to move forward together, the investment of your Idea Sweep will be applied to your Activation Plan package below.
THEN IT’S UP TO YOU
Once the plan is clear, you’ve got two options...
TAKE IT AND RUN
Put the actionable steps and plan into action yourself and go! New business chapter or world domination, it’s up to you!
LET’S DO IT TOGETHER
Or bring me in to build it with you with an Activation Plan.
If you choose to work together, how involved I am depends on what you need
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SHAPING A LAUNCH SO IT STANDS OUT
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BUILDING A CAMPAIGN PEOPLE PAY ATTENTION TO
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CREATING AN ACTIVATION DESIGNED TO BE TALKED ABOUT
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TURNING A CONCEPT INTO SOMETHING PEOPLE EXPERIENCE
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REFINING AN IDEA BEFORE IT GOES LIVE
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WORKING WITH YOUR TEAM TO UNLOCK STRONGER THINKING
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ACTING AS YOUR EXTERNAL CREATIVE BRAIN WHILE YOU BUILD
THE ACTIVATION PLAN
Following your Idea Sweep, I’ll only recommend the project that I know will get you to where you need to be. Deliverables will be customised for each client based on what you really need to grab ALL the attention you deserve!
This might look like...
THE ACTIVATION PLAN
Exactly what you need clarified and shaped so you can move forward with confidence.
TYPICAL SCENARIOS:
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early-stage founders
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small businesses
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pre-launch refinement
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“we just need to get this right”
WHAT THIS MIGHT INCLUDE:
Concept & Direction
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Refining a core idea or concept
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Strengthening the hook / angle
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Clarifying positioning
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Defining what makes it different
Messaging
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Core messaging direction
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Campaign headline / hook ideas
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Tone of voice direction
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Key selling angles
Activation Thinking
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Activation or campaign ideas
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Launch angles
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“how this shows up” guidance
Decision Support
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Killing weak ideas
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Choosing between directions
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Priority setting
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What to stop doing
ALL OF THE CLARITY, CONFIDENCE, AND DIRECTION TO GET THE ATTENTION YOU NEED FOR REAL IMPACT AT LAUNCH.
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THE ACTIVATION PLAN
Developing the idea fully and turning it into something ready to launch and built to get attention.
TYPICAL SCENARIOS:
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launches
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campaigns
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new concepts
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rebrands / repositioning
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experiential ideas
WHAT THIS MIGHT INCLUDE:
Concept & Direction
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Fully developed concept directions
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Naming / theme / narrative
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Hook + angle + story
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Experience design
Campaign / Launch Thinking
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Core messaging direction
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Campaign headline / hook ideas
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Tone of voice direction
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Key selling angles
Activation Design
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Experiential ideas
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Event / pop-up concepts
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Customer journey moments
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“Instagrammable” / talkable moments
Brand & Experience Layer
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How it looks, feels, flows
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Visual direction guidance
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Storytelling through space / touchpoints
Messaging System
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Campaign messaging
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Key lines / hooks
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Offer framing
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Narrative structure
Practical Application
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How to execute this in real life
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Priorities + sequencing
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What matters vs what doesn’t
Collaboration
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Working with your team (if you have one)
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Feeding into designers / marketers
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Creative direction input
A FULLY FORMED IDEA THAT’S READY TO BUILD, LAUNCH, EXECUTE, THAT’S STRONG ENOUGH TO CARRY EVERYTHING ELSE.
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THE ACTIVATION PLAN
Pushing it as far as it can go and brought to life at full scale. Designed to carry momentum, attention, and full-blown impact.
TYPICAL SCENARIOS:
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multi-location businesses
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ongoing campaigns
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seasonal / evolving concepts
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teams lacking senior creative thinking
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organisations needing momentum
WHAT THIS MIGHT INCLUDE:
Ongoing Concept Direction
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Continuous idea development
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Seasonal / campaign evolution
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New concepts over time
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Keeping things fresh and relevant
Creative Leadership
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Acting as external creative director
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Guiding decision-making
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Challenging weak thinking
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Maintaining standards
Experience & Activation Planning
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Quarterly / seasonal ideas
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Event calendars
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Pop-ups / exhibitions
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In-store / in-venue experiences
Team Support (if you have one)
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Workshops / ideation sessions
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Training teams to think better
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Unlocking internal ideas
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Building confidence in execution
Reviews & Optimisation
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Reviewing what’s working
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Refining concepts
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Improving performance
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Evolving direction
Strategic Thinking
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Big picture direction
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Brand evolution
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New opportunities
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Long-term positioning
Collaboration
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Working across teams
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Supporting marketing / ops
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Partnering with agencies
THE BELLS & WHISTLES YOU NEED TO RAMP UP THE ATTENTION SO THAT YOU HAVE CONSISTENCY, MOMENTUM, MAKE BETTER DECISIONS AND STRONGER DECISIONS FOR THE LONG-TERM.
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WHAT PEOPLE SAY AFTER...
“Lucie quickly understood our charity and delivered brilliant ideas that inspired new ways of thinking. She created a space where everyone felt heard, leaving the team more confident, motivated, and driven by what young people truly need ”
Emma Turton
Whole School Approach Practitioner
Compass Be
IDEAS WORTH STEALING
(Definitely not a newsletter.)
If you’re building something, or about to, you don’t need more content.
You need better ideas.
I share the kind of thinking that makes you stop mid-scroll, rethink what you’re doing, and realise what’s been missing.
NO NOISE, NO FILLER.
NO “5 TIPS FOR BETTER MARKETING.”
JUST IDEAS YOU’LL PROBABLY WISH YOU’D HAD SOONER.
