From idea to impact - a rapid-response campaign supporting Ukraine at scale. It started on a Sunday morning. I was in Reading, half-awake, scrolling through the news. Ukraine was everywhere. But one thing stuck - animals. Pets caught in the middle of it all. No way out. No help getting to them. I couldn’t shake it. By the time I got back to Lincolnshire that night, I knew I had to do something. Not something polished. Not something perfect. Just something that would actually

A café that became a 1940s aviation world. Not just coffee, an experience people stepped into. You walk in and for a second, you forget where you are. There’s a low hum of jazz. Not loud, just enough to shift the mood. A hostess greets you - not in a uniform you’ve seen a hundred times before, but in full 1940s air hostess glamour. You’re shown to your seat… which isn’t a chair, it’s a beautiful old chesterfield. Worn in, solid, with a story behind it. An inflight trolley rol

A crêpe brand that turned into theatre. Queues. Energy. Something people talked about. I didn’t build Crêpe Lucette to sell crêpes. I built it because festival food was, frankly, a bit grim - and no amount of better marketing was going to fix that. Back in 2011, if you went to an event, you got the same thing every time. Cheap ingredients. Bland menus. Plastic cutlery. Polystyrene cups. Food that filled a gap but didn’t leave a mark. No care for where it came from, no thought